BDO Pay is BDO Unibank’s payment app. The creative task was to create a visual personality that’s young and distinct yet would still fit BDO’s overall personality. Inspired by the idea of a calendar, the different colored boxes connote the day-to-day use of the app in a person’s life.

We created 3 variations of our key visual, each highlighting the three major audiences for BDO Pay.

Creative Director: Candice Montenegro

Senior Art Director and Designer: Nina Jillian

Copywriters: Leine Serrano and Pot Bernabe