EON, Unionbank’s digital bank, wanted to create a mascot to be the face of their brand.

We made a character out of an owl to represent Eon’s reputable and smart approach on the way of banking. NEO also stands for nimble, experiental, and open like Unionbanks’ brand promise.

The main idea for the style of illustration was for it be kawaii-inspired—simple, easily relatable and versatile in application. We’ve developed 2 card designs for the brand showcasing Neo.