We created a branding refresh for Philippine International Convention Center in 2013.
The 5 polygons in the iconography of our logo represent the 5 main structures of PICC. The overlapping manner of these shapes symbolizes how different experiences, expertise, people from different generations and moments meet in PICC.
Two main colors are used–blue and red. Blue embodies the corporate, academic, and political events that PICC is known for. It also reflects the confidence, stability, and know-how that the venue comes with when it hosts events. While the red embodies the musical, theatrical, and entertainment events that the PICC hosts. It’s the passion, festivity, and creativity that PICC brings to any event.
We’ve created the whole brand identity including a graphic pattern for this look and applied them across different materials.
