Advance Care 100
We did an information video design proposal for Citibank and BPI Philam’s partner product, Advance Care 100.
The challenge was how to visually blend and balance both brands in one art direction and design.
I set the art direction and design to be clean, simple, and understandable across all age groups.
Agency: ADA Asia
Executive Creative Director: Kitty Torres
Copywriter: Ralph Manalansan
Senior Art Director: Nina Jillian
Here’s the whole information video with proposed voice over.