Mumutangs

A proposal for a lighthearted campaign aiming to correct a bad borrowing behavior or “ghosting” by highlighting the types of financial ghosts out there.

By using the power of cute and humor, we wanted to deliver insightful messages to promote good borrowing habits.

Agency: ADA Asia
Executive Creative Director: Kitty Torres
Copywriter: Ralph Manalansan
Senior Art Director: Nina Jillian
Designer: Jayce Eduarte

The Types of Mumutang

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The concept for a video

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We also wanted to translate this to content for social.

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